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Re: Teaching about the "bone effect"
It's related to the concept of "level/vertical". We are able to distinguish very slight variances -- less than one degree -- from true level or true vertical, but not between, say 47˚ …2 -
Re: How to design punctuation – theory, technique and guides?
One needs to take a logical position (after studying the field), based on in situ typesetting and one’s own assessment. For instance, I match the dollar symbol to the default figure style, according to…2 -
Re: How to design punctuation – theory, technique and guides?
I recommend setting text from novels, with lots of dialogue, in a variety of typefaces.2 -
Re: four, the outlier?
When I first saw the title of this thread, I immediately thought of the descender in the lining figures of a certain style of 19th/20th century didone italic. I dutifully replicated it in my Scotch Mod…1 -
Re: Cost of development for custom typeface
In that case, offer your client several options. e.g. ownership, 2-year exclusivity, or five year exclusivity. If the art director has an interesting name, name the typeface after them.1
